Go Large!.

Welcome, onboard Steve Large, Priority Exhibitions’ new Creative Director.

With over 35 years of extensive experience in the event design industry, including pivotal roles in London, Dubai, and Midlands-based agencies, Steve brings a wealth of expertise, further enhancing our innovative design approach to the heart of Priority Exhibitions.

Transitioning from exhibition and museum design to a creative leader, he has shaped visual experiences globally, contributing to many museum projects and commercial trade shows, including notable World Expo pavilions. This harmonious blend of creative direction, client engagement, and project management ensures a comprehensive approach to design execution.

Steve’s vision for Priority Exhibitions is clear: elevating the agency’s status through a design-led approach emphasising brand-centric relationships and innovative outputs, enhancing the aesthetic appeal and functional efficiency.

Adopting a friendly, collaborative, and professional leadership style, Steve emphasises a structured design process with clear roles and milestones, fostering a culture of experience-sharing across all team levels and a commitment to maintaining open lines of client communication throughout the design and implementation phases to ensure effectively realised visions.

“In an ever-evolving industry landscape, staying abreast of fashion and product design trends is critical, as these elements frequently crossover into exhibition design. The post-COVID exhibitions’ resurgence presents opportunities and challenges, notably in technology and sustainability.

We will focus on creating reusable stands and utilising materials with a low environmental impact, aligning with the increasing demands of conscious clients and leveraging cutting-edge technologies to differentiate our projects while ensuring they align with clients’ brand narratives.

I also want to build on the creative teams’ suite of skills and share enthusiasm and a positive spirit, which are crucial for innovative project execution.”

Fast Forward.

As Priority Exhibitions looks to the future, its aim is not only to continue meeting the industry’s high standards but also to innovate and lead in sustainable and impactful design practices. With Steve Large at the creative helm, Priority Exhibitions is set to redefine industry standards and enhance every client’s presence in the competitive exhibition landscape.

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